Freeman Formula Package design

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Freeman Formula | Packaging

Freeman Formula was successful selling Life Style Complete Meal, but they noticed the majority of their customers were male. The Freeman’s created smaller portion sizes and requested a feminine package design. Along with the design overhaul, they created new flavors, such as Orange Creamsicle, Caramel Caffé, and Chocolate, the design of those new packages tied in with the new design direction. The product is now carried internationally by GNC.




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Willow Rock Brewing Company | Crowler  Label

Continuing with the identity, this freestyle project for a crowler label (32oz can) brings together clean lines, a little texture, and Syracuse pride.




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NOPLibrary | Website

As a library, you have a lot to offer your patrons. Much thought and preparation were taken to simplify all the information. From drop downs to cross marketing widgets, we thought of everything.

Visit nopl.org




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Hoopla | Campaign

Hoopla is a digital streaming service offered through the library. Its catalog includes movies, music, and audiobooks.






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Bisque Imports | Catalog

Bisque Imports is a company that manufactures and sells ceramics to art studios. Warm glass is a new branch of Bisque Imports and the hottest trend at the art studio. This catalog was designed to educate and entice, with romantic photographs and pages of well-organized products and tools.




brewsmarketBrewer’s Market | Campaign Concept

Brewer’s Market refrained from using “beer girls” to sell their brews, so boyish humor about girls was the next best option.





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